Alerts

The built-in checks and their thresholds, your own alert rules, where alerts appear, and the alert and weekly emails.

After each daily sync, Serplyze checks every project for changes worth knowing about: a keyword that slipped, a keyword that stopped getting impressions, and a fall in the site's clicks. Alert rules add your own conditions on a keyword or a group.

All checks use final Search Console days only, so provisional data never raises an alert.

Built-in checks

The built-in checks compare the last 7 final days with the 7 days before. They are always on and need no setup.

Expected clicks lost are this week's impressions multiplied by the difference in expected CTR between the two positions (see Visibility and rank spread). A move that matches none of the severity conditions, such as 45 to 48, raises nothing.

• Alerts are news, not history. Nothing is raised from a project's first sync, from history loaded later, or for a keyword in the sync that first fetched it.
• The same alert is not raised again within 7 days.
• Sync problems are not alerts: see Google access.

Alert rules

1. Open Alerts and press New rule in the Active rules panel.
2. Choose the project, then what to watch: A group or A keyword. Ranking URL rules can also watch the Whole project.
3. Choose the metric, the period, the condition and its value.
4. Press Create rule.

• Period: 7, 14 or 28 final days against the same number of days before.
• A clicks rule needs at least 10 clicks in the earlier period, an impressions rule at least 50 impressions. A rank rule needs at least 5 impressions in the earlier period.
• A rank rule with drops by at least also fires when the keyword lost all impressions.
• A group rule on rank checks each keyword and raises one alert listing those that matched (up to 10 by name). Group rules on other metrics use the group's totals.
• A rule alerts at most once per period.

Ranking URL rules count final days in a row. ≠ target URL applies to keywords with a target URL and alerts when one ranks with another page. changes applies to keywords without a target and alerts when one ranks with a new URL. Both resolve by themselves when the keyword ranks with the expected page again.

Each rule has a switch to turn it off and a delete link. When its keyword or group is removed, the rule is marked and can only be deleted.

Where alerts appear

• The bell in the header: open alerts of the current project, or of all projects on workspace pages. The badge counts alerts you have not seen yet.
• The Alerts page: every alert with Open and Resolved tabs, newest first, with filters on text, type and project, and an export.
• The projects dashboard: an Alerts column per project.

Each alert links to the keyword, the rank tracker or Traffic. Resolve moves it to the Resolved tab and Reopen brings it back. View-only members can read alerts but cannot resolve them or edit rules.

Alert emails and the weekly summary

An email only contains projects its recipient has access to.

Email settings per member

Each member sets their own emails under Settings → Notifications. Nobody else sees or changes them.

• Email types switches each email on or off for every project of the workspace.
• Per project gives one project its own setting for an email type.
• By default every member gets alert emails and the weekly summary, and owners and admins also get sync problems and first sync finished.
• Client portal members receive none of these emails.

Unsubscribe

Every one of these emails has a one-click unsubscribe link. It turns off that email type for you, like the switch in Settings → Notifications, where you can turn it back on.