See where AI Overviews may be taking your clicks
Google counts AI Overview and AI Mode impressions inside the normal Search Console numbers and doesn’t separate them. Serplyze says so plainly, then shows what your data can tell you: top-ranking queries whose click-through fell, and how much of your visibility comes from the long, question-style searches AI answers.
Sample data for example.com, an illustrative site.
01What it answers
The questions this is built for.
“We still rank first. Why are clicks down?”
A list of queries that kept a top-3 position but lost click-through, with the change against the previous period or the same period last year.
How exposed is this site?
The share of clicks and impressions that comes from long and question-style queries over 16 months, with its trend.
Which pages to look at first
The top AI-style queries and the pages they land on, so you know which content sits in the part of search that is changing fastest.
02How it works
Measured numbers and estimates, kept apart
- 01
What is measured
Clicks, impressions, CTR and position for every query and page, straight from Search Console.
- 02
What is classified
Queries are sorted into long and question-style (the kind AI Overviews tend to answer) and the rest, from the query text.
- 03
What is estimated
Click-through that fell while the position held is shown as a possible AI effect, with the size of the gap.
- 04
Where else it shows
AI-style and “CTR drop at top” views in Traffic’s Queries and Query × page lists.
03In the product today
What you get.
- Top-3 queries that lost click-through while keeping their position
- Share and 16-month trend of long and question-style queries
- Top AI-style queries and their landing pages for any period
- Comparison against the previous period or the previous year
- Measured and estimated figures labelled apart on every chart
Works from the data synced automatically for every project. Nothing to upload. Pricing
Limits
What it doesn’t do.
- Search Console doesn’t report which impressions or clicks came from AI Overviews or AI Mode, so these are estimates, not measurements.
- A falling click-through at a stable position can have other causes: ads, a new results feature, a changed title or season.
- It does not track whether ChatGPT, Gemini or other assistants mention your brand. Their answers change from one request to the next, so we don’t sell a number for it.
04Questions
AI Overviews impact: common questions.
Not separately. Google includes AI Overview and AI Mode impressions and clicks in the normal Web search totals, and its API has no filter for them. Any tool that shows “AI Overview clicks” from Search Console data is estimating.
By looking for the pattern AI Overviews leave: a query keeps its position near the top but its click-through falls, most often on long and question-style searches. We show those queries and the size of the gap, labelled as an estimate.
No. That would mean scraping Google’s results pages, which we don’t do. Everything here comes from your own Search Console data.
Not in Serplyze. AI assistants give different answers to the same question each time, so a “rank” in them is not a stable number. We prefer to report what Google measured for your site.
05Related
Works with the rest of Serplyze.
Connect Search Console and see your own data in about five minutes.
100 keywords free, no card needed.