Everything Serplyze does with your Search Console data.

AI grouping

AI grouping reads your keyword list, brand terms and existing group tree and suggests categories and subcategories. Nothing changes until you review the suggestion and apply it. Only query text is sent to the model, never clicks or other metrics.

Rising query suggestions

Every day we look for queries that are growing for your site but are not in your tracked list. Each suggestion shows its clicks, impressions and position against the previous period, the page that ranks, and the group it would most likely belong to. Add it in one click, or dismiss it so it stays out of the list.

Page groups

Define groups of pages with URL rules (contains, starts with, equals, ends with, regular expressions and their negatives) or a list of pinned URLs, and start from your site’s folders if you like. Traffic → Groups shows each group’s clicks and impressions and its share of the site, counting every page once, and notes where groups overlap. The Pages list and the content decay heatmap filter by group too.

• —Up to 100 page groups per project
• —Live preview of matching pages while you edit a rule

AI search (AI Overviews and AI Mode)

Search Console counts AI Overview and AI Mode impressions and clicks inside the normal Web numbers and doesn’t separate them in its API. The AI search page says exactly that and works only with data synced automatically: clicks, impressions, CTR, position and share of long and question-style queries over 16 months with their trend, the top such queries and the pages they land on, and queries that kept a top-3 position but lost click-through. Nothing to upload.

• —Measured numbers and estimates are labelled apart; nothing claims an AI Overview Search Console didn’t report
• —Top AI-style queries and landing pages for any period, with change against the previous period or year
• —AI-style and CTR drop at top views in Traffic’s Queries and Query × page lists

Search Console doesn’t report which impressions or clicks came from AI Overviews or AI Mode, so these are estimates, not measurements.

Google update markers

Core, spam, helpful content and other ranking updates from the Google Search Status Dashboard appear as markers and rollout bands on the charts, so a drop can be read against what Google changed that week. Each marker links to Google’s own incident page, and report PDFs carry them too.

Advanced filters with regex

Analysis tables take up to 20 filter conditions. Text columns match by contains, equals, starts with, ends with or regular expression, and their negatives; number columns by comparisons, ranges or whether there is data at all. Match all conditions or any of them.

Actions and impact

Each action has a date, a type, an owner and its targets: page URLs, tracked keywords or a page group. Once the change has settled (a lag of 7 days by default), 28 days after it are compared with the 28 days before, on clicks, impressions, CTR and average position, next to the whole site’s change in the same windows. Until the after window has final Search Console data the action shows as measuring, with the day the result will be ready. Actions are flagged on every chart of the project, can be shared with clients and go into reports.

• —Page numbers from Search Console (every query landing on the page), keyword numbers from the tracker
• —Positive, neutral or negative relative to the site’s own trend, so a seasonal swing isn’t credited to the change
• —Results are kept once final, even after keyword history rolls out of the plan’s window

A before/after comparison shows correlation, not proof of cause: other changes and Google updates in the same weeks can play a part.

Backlink tracking

Enter a monthly plan (links, budget, vendor) and track it against the links that went live. Each backlink has its source page, target page, anchor, type, cost and status; paste hundreds at once from a spreadsheet or import a CSV export (Ahrefs, Semrush, Majestic and others) with a checked preview, and link them to keywords in bulk. Per link, per target page and per keyword you see the linked keywords’ positions and clicks before and after, next to the site’s trend, plus a keyword timeline with every link marked.

Links are entered by you; Serplyze doesn’t crawl the web for backlinks. Impact is correlation, not proof of cause.

Unlimited projects

Each Search Console property is its own project with its own keywords, groups, alerts and reports. You pay for tracked keywords, not for the number of sites.

Set up many sites at once

Pick the sites to add from your Search Console properties (filter, select all), set each one’s country and language, and the keywords left on your plan are split over them by how many queries each site has. Change one site’s number and the others adjust to stay within the total. Each site gets its top queries grouped by URL folder, and the first syncs run one after another while a progress list shows which sites are ready.

• —Lock a site’s number; the unlocked sites share the rest
• —Sites already added are shown and skipped
• —With the Agency add-on, apply one project template to every new site

Per-project team access

Invite people to the workspace as owners, admins, members or viewers. A member can have access to every project, or only to the projects you choose, with view or edit rights on each. Paid plans include unlimited seats.

White-label reports and emails

Hide the Serplyze logo and “Made with Serplyze” from reports, saved PDFs and read-only share links. Scheduled report emails show your agency’s name as the sender and replies go to your own address; they are still sent from our verified domain, so they keep arriving.

Client portal

Clients sign in to a simple portal with your logo and colour: a dashboard of their sites, the rank tracker, Traffic and Reports. No settings, billing, team or internal notes, and they only see the projects you pick. Access is enforced in the database, not only hidden in the interface.

Project templates

Save a project’s keyword groups and rules, page groups, alert rules, report layouts, brand terms and market settings as a template. Apply it while adding a project, or to many existing projects at once; what a project already has is kept, not duplicated. One report layout can also be copied to many projects at once.

Meeting mode

Going into a client meeting, pick the projects to keep visible. Every other project’s name, domain and numbers are hidden as *** on the dashboard, in the project menu, alerts, notes, settings and exports, and portfolio totals and charts only add up the projects on screen. Hidden data is never sent to the browser, so sharing your screen is safe. A banner shows “Meeting mode: showing 2 of 9 projects” until you exit it with a deliberate click and confirm.

REST API

Create API keys in the workspace settings and read your projects, tracked keywords with clicks, impressions, CTR and position for any date range, keyword groups and page groups, daily site totals by device or country, country, device, search appearance and brand / non-brand breakdowns, your pages and queries, and alerts as JSON. Each key may make 120 requests a minute. For dashboards in Google Sheets, create a live CSV link for a project and paste it into =IMPORTDATA(): keywords, groups, site totals, pages or queries for a rolling period, refreshed automatically. Links are read-only, can expire, and keys and links can be revoked at any time.

BigQuery bulk export

If you export Search Console data to BigQuery, connect the dataset with a service account. The key is encrypted on our servers and never shown again, and a test query checks access straight away. With a working connection, the Traffic lists for queries, pages and query × page read from BigQuery instead of the API.

Keyword history up to 16 months

Keyword history is kept for 30 days on Free and 3 months on paid plans. The history add-on keeps 16 months, as far back as Search Console holds data. Site-wide totals go back 16 months on every plan.