Serplyze documentation
How Serplyze works, screen by screen: connecting Search Console, tracking and grouping keywords, reading the analysis screens, sending reports, and getting your data out through the API. New here? Start with the quick start.
01
Getting started
- Quick startCreate an account, connect Google Search Console, add a project and import your first keywords.
- How the data worksWhere the numbers come from, what average position means, how fresh the data is and how much history you get.
- Google accessWhich Google permission Serplyze asks for, what it can and cannot do with it, and how to reconnect or revoke it.
- Projects and workspacesHow projects map to Search Console properties, the settings of a project, adding several sites at once, and deleting a project.
02
Rank tracking
- KeywordsAdd keywords from Search Console, a pasted list or a CSV file, understand the keyword limit, and work with the rank tracker table.
- Keyword groupsFolders, manual groups, rule-based groups and AI grouping: how they work and every rule field and operator.
- Visibility and rank spreadThe exact definitions behind the visibility score, top-10 share, rank spread, group average position and change values.
- Keyword pageWhat the page of a single keyword shows: KPIs, the history chart, ranking URLs, target URL, countries and notes.
- Rising queriesHow Serplyze finds queries that are growing for your site but are not tracked yet, and how to add or dismiss them.
- AlertsThe built-in checks and their thresholds, your own alert rules, where alerts appear, and the alert and weekly emails.
03
Analysis
- TrafficThe Traffic screen: site totals, breakdowns and the full lists of pages, queries, folders and page groups from Search Console.
- Content findingsHow Serplyze finds losing keywords, page-two keywords, CTR gaps, cannibalised keywords and device gaps, and how clicks at stake are estimated.
- Content DecayThe Content Decay heatmap: your top pages month by month against their own best month, with the rules behind decaying, growing and stable.
- ForecastHow the Forecast screen projects clicks: the site model, the keyword baseline, the ranking scenario, the 80% range and the limits of the method.
- AI searchWhat Search Console reports about AI Overviews and AI Mode, and the two estimates Serplyze builds from it: AI-style queries and CTR drop at top positions.
- Actions and impactLog the SEO changes you make and see a before/after comparison of the pages and keywords they targeted, set against the whole site's trend.
- BacklinksPlan link building month by month, record the links that went live, link them to tracked keywords and see how those keywords moved afterwards.
- Ask SerplyzeThe in-app chat: how to open it, which questions it answers, what is sent to the AI provider and what stays in Serplyze.
- Google updates and notesGoogle ranking update markers on charts, and your own notes: where to add them, their scope and where they show.
04
Reports and agencies
- ReportsBuild a report for a project, schedule it by email, share it with a read-only link and save it as a PDF.
- White-labelWith the Agency add-on, reports, PDFs, share links and report emails carry your agency's name instead of Serplyze's.
- Client portalGive clients a read-only view of their own projects under your logo, with the Client role of the Agency add-on.
- Team and accessRoles, invitations, per-project view and edit access, seats and working in several workspaces.
- Meeting modeLock the app to the projects of the client you are meeting. Every other project is hidden before it reaches your browser.
- Project templatesSave one project's groups, rules, alert rules and reports as a template, then apply it to new or existing projects.
- Daily brands digestOne email a day that ranks every project of an agency workspace by its change in Search Console clicks.
05
API and data
- REST APIRead projects, tracked keywords, groups, site totals, breakdowns, pages, queries, alerts and notes as JSON with a workspace API key.
- Google SheetsPull keywords, groups, site totals, pages or queries of a project into Google Sheets with a live CSV link and IMPORTDATA.
- BigQueryConnect a Search Console bulk export in BigQuery so the Traffic lists read every query and page from it instead of the API.
- ExportsDownload any table, list or chart as CSV or Excel, copy it for Google Sheets, and save reports as PDF. What each export contains and its limits.
06
Account and billing
- Plans and billingHow pricing works per tracked keyword, what Free and paid plans include, and how to buy, change, pay for and cancel a subscription.
- Email notificationsEvery email Serplyze sends: what triggers it, how often, who gets it, and where each member turns it on or off.
- Security and privacyHow you sign in, what Serplyze can read at Google, how workspaces are kept apart, how secrets are encrypted and who processes your data.
- Delete your dataHow to disconnect Search Console, delete a project, leave a workspace or delete your account, and what is removed when.