# Find keyword cannibalization in your Search Console data

> Find keyword cannibalization in your Google Search Console data: tracked keywords where two or more of your URLs split the impressions, with each page’s share and the clicks at stake.

When two of your pages compete for one query, Google splits the impressions between them and neither ranks as well as one would. Serplyze checks every tracked keyword for that and shows both pages side by side with the clicks a month at stake.

Page: https://serplyze.com/features/keyword-cannibalization

## What it answers

### A blog post that outranks the category page

The query should land on the page that sells. You see which URL takes which share of the impressions and can decide what to merge, redirect or re-link.

### After a migration or a redesign

Old and new URLs often rank for the same queries for weeks. The list shows where that is still happening.

### Prioritising the fixes

Findings are sorted by the clicks a month at stake, so you start with the queries where consolidating would matter most.

## How it works: How cannibalized keywords are found

It is one of four content findings Serplyze builds from your tracked keywords after every sync.

1. **Ranking pages per keyword.** For each tracked keyword we read which of your URLs Search Console reports, with each one’s impressions, clicks and position.
2. **Split impressions.** A keyword is flagged when several URLs share its impressions, for example 58% and 42%, instead of one page holding nearly all of them.
3. **Clicks at stake.** Each finding carries an estimate of the clicks a month involved and a recommendation.
4. **The other three findings.** Declining keywords, page-two keywords and CTR gaps sit in the same work list.

## What you get

- Cannibalized keywords with every competing URL and its share of impressions
- Query × page in Traffic: which URL earns each query, for the whole site
- Declining keywords, page-two keywords and CTR gaps in the same list
- A cannibalization section you can add to scheduled reports

Availability: Paid plans. Content findings are on every plan; cannibalization needs the ranking pages of each keyword, which come with paid plans.

## What it doesn’t do

- It checks the keywords you track, not every query the site has. Use Traffic → Query × page for the rest.
- Two URLs ranking for one query is not always a problem: a brand query with sitelinks is normal. The list is for review, not automatic action.
- Search Console hides very rare queries, so they can’t be checked.

## Questions

### What is keyword cannibalization?

Keyword cannibalization is when two or more pages of the same site rank for the same query and compete with each other. Google alternates between them or splits impressions, and each page usually ranks lower than a single consolidated page would.

### Why use Search Console data to find it?

Search Console reports which of your URLs Google actually showed for a query and how many impressions each one got. That is direct evidence of the split, rather than a guess from two pages having similar titles.

### How do I fix a cannibalized keyword?

Usually one of three things: merge the two pages and redirect the weaker one, change the weaker page so it targets a different query, or point internal links at the page you want to rank. Log the change as an action in Serplyze and its before/after impact is measured for you.

### Is it available on the Free plan?

The other content findings are. Cannibalization needs the ranking pages of each keyword, which are part of paid plans.

## Related

- [Content decay](https://serplyze.com/features/content-decay.md): Pages losing clicks, month by month over 16 months
- [Search Console rank tracking](https://serplyze.com/features/search-console-rank-tracking.md): Daily keyword positions with the clicks behind them
- [White-label SEO reports](https://serplyze.com/features/seo-reports.md): Scheduled email, share link and PDF under your brand