# White-label

> With the Agency add-on, reports, PDFs, share links and report emails carry your agency's name instead of Serplyze's.

Page: https://serplyze.com/docs/white-label

White-label is part of the Agency add-on. It removes Serplyze branding from the reports you send and puts your agency's name on report emails. Use it when clients should see your brand only.

There are two parts: a switch on each report, and a workspace brand that sets the sender of report emails and the look of the [client portal](https://serplyze.com/docs/client-portal.md).

## What it changes

| Where | Without white-label | With white-label |
| --- | --- | --- |
| Report pages and saved PDFs | Serplyze logo and “Made with Serplyze” | Removed when the report has **Hide Serplyze branding** on |
| Read-only share links | Serplyze branding, and Serplyze in the browser tab title | Removed; the tab title is the report name |
| Report emails | Serplyze branding in the email | Removed when the report hides branding |
| Sender name of report emails | Serplyze's default sender | Your sender name. It reads “your name via Serplyze” unless the report hides branding |
| Reply-to of report emails | None | Your reply-to address, when you set one |
| Daily brands digest | Not available | Your name and colour instead of the Serplyze logo |

The sender name and reply-to apply to scheduled sends and to test sends, for every report in the workspace. Hiding the branding is a choice per report.

## What it does not change

- **The sending address.** Report emails still go out from Serplyze's own verified address. Only the display name and the reply-to are yours.
- **The link address.** Share links and the **View report** link in emails stay on Serplyze's domain.
- **The report logo.** The logo on a report's cover is uploaded per report, not taken from the workspace brand. The workspace logo is used in the client portal header.
- **The app itself.** Your team still works in Serplyze. Only people with the Client role get the branded portal.

> **Limit:** You cannot send report emails from your own domain, and share links cannot use your own domain.

## Hide Serplyze branding on a report

1. Open **Reports** in the project and select the report.
2. Open the **Schedule & delivery** tab and scroll to **Branding**.
3. Set **Logo on the cover** to **Custom logo** and upload your logo (SVG or PNG, up to 1 MB). Save the report first if the upload button is disabled.
4. Pick an **Accent colour**.
5. Turn on **Hide Serplyze branding** and click **Save**.

The switch removes the Serplyze logo and “Made with Serplyze” from that report's PDFs, share links and emails. Without the add-on the switch is locked. See [Reports](https://serplyze.com/docs/reports.md) for the rest of the builder.

## Set the workspace brand

1. Open **Settings** and choose **Agency**.
2. Click **Edit brand**.
3. Fill in **Sender name** (up to 60 characters; quotes, angle brackets and backslashes are not allowed). When it is empty, the workspace name is used.
4. Fill in **Reply-to address** with one email address. Replies to report emails go there.
5. Pick an **Accent colour** as a hex value such as `#1f3a5f`.
6. Upload a **Logo (portal header)**: PNG or plain SVG, up to 1 MB. The logo is saved as soon as you upload it.
7. Click **Save brand**.

The **Brand** card on the same page shows the result, including the exact sender line your report emails arrive from. The accent colour and logo are used in the client portal header; the sender name is also the name shown there when no logo is set.

## Requirements

- The Agency add-on, on any paid plan. It is not available on Free.
- Workspace brand: owners and admins can edit it.
- Hiding branding on a report: anyone with edit access to the project.
- A custom report logo and accent colour need a paid plan, with or without the add-on.

> **Plan:** White-label comes with the Agency add-on. See [pricing](https://serplyze.com/pricing) and [Plans and billing](https://serplyze.com/docs/plans-and-billing.md).

> **Note:** The rules are applied each time a report is rendered. If the add-on is removed or the workspace moves to Free, Serplyze branding returns on the next render and the default sender is used again. Your settings are kept.

## Read next

- [Reports](https://serplyze.com/docs/reports.md): Build a report for a project, schedule it by email, share it with a read-only link and save it as a PDF.
- [Client portal](https://serplyze.com/docs/client-portal.md): Give clients a read-only view of their own projects under your logo, with the Client role of the Agency add-on.
- [Daily brands digest](https://serplyze.com/docs/agency-digest.md): One email a day that ranks every project of an agency workspace by its change in Search Console clicks.
- [Plans and billing](https://serplyze.com/docs/plans-and-billing.md): How pricing works per tracked keyword, what Free and paid plans include, and how to buy, change, pay for and cancel a subscription.