# Serplyze documentation

> How Serplyze works, screen by screen: connecting Search Console, tracking and grouping keywords, the analysis screens, reports, the REST API and account settings.

Page: https://serplyze.com/docs

## Getting started

- [Quick start](https://serplyze.com/docs/quick-start.md): Create an account, connect Google Search Console, add a project and import your first keywords.
- [How the data works](https://serplyze.com/docs/how-the-data-works.md): Where the numbers come from, what average position means, how fresh the data is and how much history you get.
- [Google access](https://serplyze.com/docs/google-access.md): Which Google permission Serplyze asks for, what it can and cannot do with it, and how to reconnect or revoke it.
- [Projects and workspaces](https://serplyze.com/docs/projects.md): How projects map to Search Console properties, the settings of a project, adding several sites at once, and deleting a project.

## Rank tracking

- [Keywords](https://serplyze.com/docs/keywords.md): Add keywords from Search Console, a pasted list or a CSV file, understand the keyword limit, and work with the rank tracker table.
- [Keyword groups](https://serplyze.com/docs/keyword-groups.md): Folders, manual groups, rule-based groups and AI grouping: how they work and every rule field and operator.
- [Visibility and rank spread](https://serplyze.com/docs/visibility-and-rank-spread.md): The exact definitions behind the visibility score, top-10 share, rank spread, group average position and change values.
- [Keyword page](https://serplyze.com/docs/keyword-detail.md): What the page of a single keyword shows: KPIs, the history chart, ranking URLs, target URL, countries and notes.
- [Rising queries](https://serplyze.com/docs/rising-queries.md): How Serplyze finds queries that are growing for your site but are not tracked yet, and how to add or dismiss them.
- [Alerts](https://serplyze.com/docs/alerts.md): The built-in checks and their thresholds, your own alert rules, where alerts appear, and the alert and weekly emails.

## Analysis

- [Traffic](https://serplyze.com/docs/traffic.md): The Traffic screen: site totals, breakdowns and the full lists of pages, queries, folders and page groups from Search Console.
- [Content findings](https://serplyze.com/docs/content-findings.md): How Serplyze finds losing keywords, page-two keywords, CTR gaps, cannibalised keywords and device gaps, and how clicks at stake are estimated.
- [Content Decay](https://serplyze.com/docs/content-decay.md): The Content Decay heatmap: your top pages month by month against their own best month, with the rules behind decaying, growing and stable.
- [Forecast](https://serplyze.com/docs/forecast.md): How the Forecast screen projects clicks: the site model, the keyword baseline, the ranking scenario, the 80% range and the limits of the method.
- [AI search](https://serplyze.com/docs/ai-search.md): What Search Console reports about AI Overviews and AI Mode, and the two estimates Serplyze builds from it: AI-style queries and CTR drop at top positions.
- [Actions and impact](https://serplyze.com/docs/actions-and-impact.md): Log the SEO changes you make and see a before/after comparison of the pages and keywords they targeted, set against the whole site's trend.
- [Backlinks](https://serplyze.com/docs/backlinks.md): Plan link building month by month, record the links that went live, link them to tracked keywords and see how those keywords moved afterwards.
- [Ask Serplyze](https://serplyze.com/docs/ask-serplyze.md): The in-app chat: how to open it, which questions it answers, what is sent to the AI provider and what stays in Serplyze.
- [Google updates and notes](https://serplyze.com/docs/google-updates-and-notes.md): Google ranking update markers on charts, and your own notes: where to add them, their scope and where they show.

## Reports and agencies

- [Reports](https://serplyze.com/docs/reports.md): Build a report for a project, schedule it by email, share it with a read-only link and save it as a PDF.
- [White-label](https://serplyze.com/docs/white-label.md): With the Agency add-on, reports, PDFs, share links and report emails carry your agency's name instead of Serplyze's.
- [Client portal](https://serplyze.com/docs/client-portal.md): Give clients a read-only view of their own projects under your logo, with the Client role of the Agency add-on.
- [Team and access](https://serplyze.com/docs/team-and-access.md): Roles, invitations, per-project view and edit access, seats and working in several workspaces.
- [Meeting mode](https://serplyze.com/docs/meeting-mode.md): Lock the app to the projects of the client you are meeting. Every other project is hidden before it reaches your browser.
- [Project templates](https://serplyze.com/docs/project-templates.md): Save one project's groups, rules, alert rules and reports as a template, then apply it to new or existing projects.
- [Daily brands digest](https://serplyze.com/docs/agency-digest.md): One email a day that ranks every project of an agency workspace by its change in Search Console clicks.

## API and data

- [REST API](https://serplyze.com/docs/rest-api.md): Read projects, tracked keywords, groups, site totals, breakdowns, pages, queries, alerts and notes as JSON with a workspace API key.
- [Google Sheets](https://serplyze.com/docs/google-sheets.md): Pull keywords, groups, site totals, pages or queries of a project into Google Sheets with a live CSV link and IMPORTDATA.
- [BigQuery](https://serplyze.com/docs/bigquery.md): Connect a Search Console bulk export in BigQuery so the Traffic lists read every query and page from it instead of the API.
- [Exports](https://serplyze.com/docs/exports.md): Download any table, list or chart as CSV or Excel, copy it for Google Sheets, and save reports as PDF. What each export contains and its limits.

## Account and billing

- [Plans and billing](https://serplyze.com/docs/plans-and-billing.md): How pricing works per tracked keyword, what Free and paid plans include, and how to buy, change, pay for and cancel a subscription.
- [Email notifications](https://serplyze.com/docs/email-notifications.md): Every email Serplyze sends: what triggers it, how often, who gets it, and where each member turns it on or off.
- [Security and privacy](https://serplyze.com/docs/security-and-privacy.md): How you sign in, what Serplyze can read at Google, how workspaces are kept apart, how secrets are encrypted and who processes your data.
- [Delete your data](https://serplyze.com/docs/delete-data.md): How to disconnect Search Console, delete a project, leave a workspace or delete your account, and what is removed when.